South Africa, June 26 -- Pick n Pay launched a 'lockdown' Fresh Living website after being unable to print its latest edition during Level 5 lockdown. Due to overwhelming success - and in response to readers' changing needs and the way they are now consuming information - Pick n Pay will continue to grow this platform for its customers. In turn, the Fresh Living magazine has been revamped to inspire readers with seasonal content, and 50,000 copies of Winter edition hit the shelves this week at a price of R25,00.

The website - where readers access recipes, tips and daily topical articles during lockdown - received more than 27-million impressions in the first month as many turned to the platform to embrace the time at home to cook and bak...