Path to business success: Swift agility and innovation in Covid-19
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South Africa, May 20 -- Bill Gates rightly stated that "success today requires the agility and drive to constantly rethink, reinvigorate, react, and reinvent." This is no truer than in today's world of business un-usual. We find ourselves in a world where change is constant, and the future is unpredictable.
I would add that success (and business survival) today means we need to keep up with the changing times through relevant technologies and innovations. Important strides in how we listen to our consumers, shoppers and customers need to be implemented, very swiftly in the age of Covid-19.
South Africa has long been a marketing research country focussed on primarily conducting face-to-face fieldwork. I am proud that BMi Research has par...
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