, Feb. 13 -- Culture has long been a buzzword within the broader marketing community, however it is now clear that it sits right at the centre of social 3.0. Brands will need to understand and tap into to culture in a more nuanced and empathetic way than ever before, going beyond simply reacting to trends but rather playing an active role in shaping and leading them by embedding culture into the brand's meaning. The key to this will be a clear understanding of culture, powered by a customised cultural intelligence model.

In case you've been living under a rock, creators are now an essential part of any winning social strategy. The numbers are staggering, with the creator economy expected to hit $480bn by 2027. For brands, creators provid...