South Africa, Sept. 23 -- Percy Shangase, founder of Amashuku Marketing Solutions recently announced that the company will undertake a study to help brands, schools and companies get an aerial shot of the market, assess the damage caused by the pandemic and align their brands, product offerings and services accordingly in the consumer headspace.

He's called upon strategic partners to buy into this by funding the project, and he anticipates conducting a total of 100 group and mini discussions and paired interviews. The project will advance to a quantitative phase once all the nuances and granular attributes have been obtained and finetuned.

I caught up with Shangase and asked him to explain the significance of the study and what they'd n...