Netcash evolves brand with Boomtown following management buy-out
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South Africa, Dec. 6 -- Internet-based payment facility, Netcash, has appointed Boomtown to develop its corporate identity following a management buy-out (MBO).
Established in 2003 by Charles Pittaway and Sven Woxholt, Netcash was purchased by Sage in 2010 where it became Sage Pay. Following the MBO, the founders are returning to the Netcash name and require a new identity as well as a communication and brand strategy.
Netcash, has a solid reputation and is a name the industry trusts, which is why it is returning to its original name.
Talking about the design, Boomtown Group Head, Jesse Skarkie, says: "The logo colours were inspired by the bright RGB pixels on a digital screen. Being a digital payment and integration brand, we thought ...
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