South Africa, April 24 -- One eligible bachelor. 24 contestants vying for his heart. Underpinned by 7 behavioural biases.

The popular US dating show, The Bachelor, has just celebrated its 17th year on-air, with South Africa becoming the latest country to debut this popular reality show. If you're unfamiliar with the show's format, every week for 12 weeks, Lee Thompson, our local bachelor, presents contestants with a rose - a symbol that they are safe from elimination for that week and one step closer to winning the competition, with him as the ultimate prize.

As one of the longest-standing reality TV shows in the world, with annual global viewer rankings rivalling that of the Super Bowl, many question the sincerity of the contestants' e...