South Africa, March 11 -- The excitement is building as five contestants prepare to battle it out to win the brand-new Volkswagen Polo Vivo.

Live Inside and Win the Ride brings together five individuals, from different backgrounds, to endure living together in a car for an unknown period of time. During that period, contestants will be eliminated until there is only one person left... the 'last man standing' wins the car.

To be victorious, contestants must adhere to the rules of the competition, whilst trying to outsmart their opponents. Failure to comply with the rules could result in an eviction... or alternatively, if a contestant is unable to withstand the pressure, they may exit the car voluntarily.

"For the first time in Cape Tow...