South Africa, Dec. 30 -- When it comes to reaching audiences and delivering overall exposure, outdoor media is the best option after TV and in-store advertising, beating not just Facebook but all other media. This is according to research conducted in South Africa by Kantar, the international data company. And for brand impact, Kantar's global research shows that outdoor is the fourth most effective medium after TV, point of sale and Facebook, putting it ahead of other media like newspapers, magazines, radio and cinema.

South African brand managers are very switched on to the high returns that outdoor offers. The right billboard in the right place is one of the powerful ways of getting your message to your target market. Unfortunately, t...