Lady backpacks and manly beer - the folly of gendered products
South Africa, Feb. 6 -- As women started counting steps and walking to work wearing running shoes and fitness trackers, there was one work-related item that had to change: the briefcase. It's not suited to walking fast and gets in the way of drinking coffee en route to the office. Enter the working women's backpack. It's a trend.
The Atlantic announced that 2019 was the year professional women started wearing backpacks, even though some of us swear it's been going on for a while. The sale of women's backpacks is up by more than 20% in the past year, but the sale of men's backpacks has flat-lined.
The Atlantic headlined their story "The Rise of the Lady Backpack." Of course they did, because women can't just use backpacks. We have to use...
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