South Africa, May 20 -- Warc has launched the Warc Awards for Media 2021, a global awards scheme rewarding communications planning and aiming to make a positive impact on business results.

The competition will examine the insight, strategy and analytics that power effective media investment. There are four categories, each with its own international judging panel:

Effective channel integration

The Effective Channel Integration category looks for how sophisticated communications architecture helped boost campaign effectiveness. Ron Amram, senior director of Global Media, Mars, will be leading the jury. Global Media is responsible for driving the increased impact and effectiveness of Mars' media investment globally, as well as owning the...