South Africa, Feb. 4 -- BMi Research, a valued insights partner to blue chip companies, has appointed Jenni-Ruth Coggin as a key account manager.

She has more than 17 years' experience in the research sector, ranging from media and research executive positions to account manager, project implementation manager and account director roles working with heavyweight brands Absa, Pernod Ricard, Diageo, Colgate, Nando's, Kraft Heinz, Woolworths, Unilever, Telkom and Barclays.

This experience has augmented Coggin's knowledge in both client services and project management, resulting in her holistic understanding of how companies can use research to operate more efficiently.

Coggin will be responsible for new business development and acquisition...