South Africa, June 21 -- While I'm not a gambling man, it would have been great to take a bet on predictions for this year regarding radio in the 4th Industrial Revolution. We're already six months in to 2019, and it's clear to me that the predictions made ahead of the year have come to bear.

To articulate further, Podcast growth globally has outstripped all the forecasts from both a usage and revenue point of view, although South Africa lags far behind on both counts. Online retail in South Africa is beyond a R14bn business. According to Arthur Goldstuck's World Wide Worx Report, being dominated by clothing and food purchases and with massive gaps in non-alcoholic beverages and vaping, for example. Sponsors are moving to creating experi...