Irish firm Sens appoints global ad leader Mike Abel as non-executive chairman
, Feb. 6 -- Abel, whose non-executive chairmanship is siloed from the day-to-day operations of Sens, will bring vision, a global network and experience, clarity, and innovation to the business, which is already producing outstanding results for blue-chip clients and is ready for the next phase of its growth.
Abel believes the solutions provided by Sens will be a turning point for the industry at large.
"When I looked under the skin of Sens I was genuinely impressed. I have been in marketing and advertising for 35 years and this business is truly innovative, in the real sense of the word. Performing mass qualitative research using technology is a compelling proposition because it speaks to a more cost-effective model, far shorter lead ti...
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