South Africa, Nov. 26 -- Ever wonder what it would feel like to see your face or artwork on a billboard?

Tractor Outdoor, one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners, is letting consumers experience this for themselves, with the launch of its new product, DOOHshare.

DOOHshare is a platform for marketers who seek to increase consumer engagement with their brand campaigns, marrying the inherently social nature of online media with the high visibility of a digital outdoor medium.

Says Remi Du Preez, commercial director at Tractor Outdoor: "DOOHshare is effectively a 'shareable billboard'; a fully-customisable cross-platform that allows a user to submit personalised content through a mobi-sit...