Insightopedia: Brands collaboration approach, the 'new normal'
South Africa, July 1 -- How will brands be able to achieve the increased demands for commercial value during this period of diminished marketing budget? There is a solution.
Now more than ever, brands need to think out of the box and look to brand collaborations to reach their marketing objectives. According to www.launchmetrics.com, a brand collaboration is a strategic partnership between a brand and another party. This partnership might be with another brand (a co-branded campaign) or with an artist, celebrity or influencer.
An excellent example of a successful brand collaboration was the collaboration between Louis Vuitton and Supreme. At first glance, ultra-luxurious fashion house Louis Vuitton and cult streetwear brand Supreme are ...
Click here to read full article from source
To read the full article or to get the complete feed from this publication, please
Contact Us.