South Africa, July 1 -- How will brands be able to achieve the increased demands for commercial value during this period of diminished marketing budget? There is a solution.

Now more than ever, brands need to think out of the box and look to brand collaborations to reach their marketing objectives. According to www.launchmetrics.com, a brand collaboration is a strategic partnership between a brand and another party. This partnership might be with another brand (a co-branded campaign) or with an artist, celebrity or influencer.

An excellent example of a successful brand collaboration was the collaboration between Louis Vuitton and Supreme. At first glance, ultra-luxurious fashion house Louis Vuitton and cult streetwear brand Supreme are ...