South Africa, Nov. 16 -- A joint venture between Old Mutual Property and retail mavens Paul Simon (founder of Young Designers Emporium) and Arie Fabian (who built up the Fabiani brand) will see the introduction of a new multi-brand omnichannel retail concept in South Africa, called Egg.

The first physical Egg store will launch in Cavendish Square on 26 November 2020, with 2,700 square metres of retail space housing 250 local and international brands across streetwear, sneakers, fashion, customisation, food, jewellery, beauty and living.

Within 3 years, there will be three more Egg precincts at The Zone @ Rosebank and Bedford Centre in Johannesburg, as well as Gateway Mall in Durban.

Democratising retail

The venture invites SMME brands...