South Africa, May 28 -- The retail industry faces the challenge of delivering a consistent experience across all channels, including online and physical storefronts. It is also becoming increasingly critical to delivering tailored offerings that meet the needs and interests of individuals - a blanket approach to marketing is simply no longer sufficient.

The key to both of these elements is analytics, which in turn relies on 'always on, always available' data and 24/7 uptime. However, this can prove difficult during times such as now, during a lockdown. Without effective data management in place, including backup and recovery, this is an impossible goal.

The omnichannel experience

With the lines between online and physical stores blurri...