South Africa, March 20 -- Brand South Africa fully echoes the words of the President of South Africa, this is indeed a defining moment in our country. A Thuma Mina moment.

If we all rally together as a nation and Play Our Part in stopping the spread of the coronavirus we will emerge on the other side stronger and more united. Our country and the world at large is facing a global crisis which might have potentially devastating effects.

As President Cyril Ramaphosa said in his address to the nation on 15 March, the whole world is indeed "facing a medical emergency far graver than what we have experienced in over a century."

"Never before in the history of our democracy has our country been confronted with such a severe situation," the pr...