, Feb. 26 -- With a 2024 theme of generative AI and a renewed focus on providing value to its members, the organisation calls on the industry to nominate their peers for seats on eight of its research advisory groups.

"Generative AI has become more accessible to the public and has infiltrated nearly every industry. At IAB South Africa, we believe it is vital to work together to unpack the critical questions around generative AI in a collective manner," says Razia Pillay, CEO at IAB South Africa.

"This includes consulting with experts in the industry to seek ways of indexing use cases and ethical concerns against global trends to shape a brighter future for digital media and marketing practitioners and their audiences and customers," she...