South Africa, Aug. 25 -- The IAB SA and IAB Tech Lab recently held a virtual open forum on ad experiences and measurement, which included interactive discussions with international speakers, panel thought leadership with South African executives and deep dives into the technical details of the marketing industry to facilitate conversations between industry experts, attendees and IAB Tech Lab product experts on some of the most pressing issues in our industry.

Alexandra Salomon, IAB Tech Lab head of Global Business Development gave an overview of what IAB Tech Lab does and said that its mission is to engage the member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecos...