South Africa, July 13 -- From floor salesperson to budding entrepreneur, meet the founder of South Africa's first and only comfort adjustable mattress brand, Sloom.

Before and during the startup of the proudly South African mattress brand, Sloom, CEO and founder Rudo Kemp heard more than enough no's to keep him from getting out of bed in the morning (pun intended).

Kemp, now 31, was selling beds in retail a couple of years ago when hearing no became as frequent as the word #rona these days. "Rejection becomes your second nature when you work in retail. It makes you ponder how things could be done differently, and you become aware of the industry pains such as the overwhelming amount of choice. So many different beds all with different, ...