South Africa, Jan. 24 -- E-commerce offers its practitioners a lot of advantages over traditional brick-and-mortar stores, but one of the biggest is the massive amount of real-time customer data they can lay their hands on. More important than collecting that data, however, is making sense of it.

Fortunately, there are more data analysis tools available than ever before. And, used correctly, they can help e-commerce stores of all sizes supercharge their sales.

Here's how to set yourself up for success: Know which metrics matterWhen it comes to e-commerce analytics, it can be all too easy to focus on sales as the only metric that matters. In reality, there are a number of other metrics that are equally, if not more, important. These incl...