South Africa, Jan. 29 -- According to IO Technologies, Briefly News had over 123 million total pageviews in 2020, more than doubling the 60.7 million pageviews in 2019 despite pandemia and partial market crysis. This is an average of 10.3 million pageviews per month.

So, what are the most successful strategies to attract more readers (and customers) despite any uncertainties?

Always dive into analytics to understand your audience

To grow the audience you have to firstly learn who they are. Track all the indexes that affect users' behaviour. Have a crystal-clear picture of exactly who you're targeting:

How do they find your company;

What makes them choose you and stay with you for years;

What prevents them from picking you over compe...