How SA's online stores can manage the 'deadweight loss of Christmas'
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South Africa, Dec. 6 -- By the opening decades of the 21st century, businesses had adopted e-commerce stores, online advertising, and more recently, mobile applications. They have also embarked on the commercial marketing of various products in their store-fronts, accompanied by above-the-line media (print, radio, and television ads) from the start of the Christmas season in order to encourage people to shop for gifts.
In the USA, mobile marketing drove an estimated 72% of sales traffic and 54% of sales orders in the period leading up to Christmas in 2018 - the festive season being retailers' profitable time. Today, e-commerce shopping is also thriving in South Africa.
The continuous arrival of digital devices (mobile, laptops, and tabl...
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