South Africa, April 15 -- For companies that believe that the way they do business will remain unchanged by the power and influence of online activists should take heed from the lessons that some of South Africa's biggest brands have learnt over the past year.
We've seen how activists can garner a groundswell of support that can overrule the 'terms and conditions' of business and put world leaders in their place.
Earlier this year, local retailer Woolworths once again found itself in the hot seat after striking similarities came to light between its house brand baby carrier and that of local business Ubuntu Baba. The online backlash and groundswell of support from social media ultimately compelled the retailer to pull the range and apolog...