, April 3 -- Veronica Moleele, CEO of Penquin, unpacks the importance of rebranding and how it can breathe new life into a business. "Rebranding is more than just revamping your logo or updating your website. It's about redefining your company's identity to better align with your current vision, values, and the evolving market landscape," states Moleele. This perspective underscores the depth and breadth of what rebranding entails - it's a holistic process that touches every aspect of a company's presence and its interaction with customers.

The process of rebranding, as Moleele highlights, requires a deep understanding of one's business, audience, and industry trends. "It's about asking the hard questions: Who are we now? Who do we want ...