How a Netflix show has become a key driver behind F1's rising popularity
, March 7 -- The latest series of the sports documentary tells the story of last year's competition, with cameras closely following the teams and drivers across the 22 races of 2023. A soap opera of sport, it is a story of success, failure and redemption, populated by heroes and villains.
Watched by millions since it launched in 2019, Drive to Survive is widely considered to be a piece of high quality television, produced by skilled documentary makers. But it is more than just good telly. As a marketing tool for Formula One, it has been priceless.
The show is credited with creating a surge in the sport's audience and crucially, driven down the average age of Formula One TV viewers from 44 to 32. This is a shift much valued by many comme...
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