South Africa, Jan. 24 -- So, it's bad times for business and not a good time to create new products and brands? Wrong, wrong, wrong! History has shown that nothing stirs ingenuity like a bad economy because more than 50% of all companies on the Fortune 500 list right now, were founded during a recession or bear market.
I have been in the marketing business for almost 50 years now and I cannot remember how many times I have heard my corporate colleagues, CEO's and board of directors battening down the hatches in bad times. Cutting marketing budgets, trimming sales staff and generally just sticking their heads in the sand and hoping that good times will arrive sooner rather the later and get their businesses into nice big profits again.
Jus...