, April 11 -- For the past seven years he's been Global Chief Creative Advisor to both ABINBEV and Kraft Heinz. He has played an integral part in the transformation of ABINBEV into the world's premier creative marketer (Cannes Marketer of the Year 2022 and 2023, and ranked Number one at Effies 2023 and 2024) and Kraft Heinz into the USA's most innovative CPG marketer and No 4 overall (AdAge).

Both companies attribute their success to a long-term commitment to Creativity as a fundamental driver of growth - with Marcel Marcondes, Chief Marketing Officer of AB InBev reiterating that "our journey towards creative excellence never ends."

"Matthew has been absolutely critical in improving our creative capabilities. I would say he has been an ...