South Africa, May 13 -- You could certainly be forgiven for thinking that gaming is a niche interest - the reserve of kids, nerds and techies. Because until fairly recently, it was! But that's no longer the case. Like so many other industries, gaming has been markedly impacted by the coronavirus pandemic - in the most positive way.

There are currently 2.7 billion gamers worldwide, who spend an average of 6.5 hours playing each week, according to an article in The Drum. Numbers like these simply cannot be ignored by brands that want to remain not just relevant and competitive, but in business.

Virtual connections

In the past year many forms of entertainment, including professional sports, have had to take a backseat due to COVID-19 lock...