, March 12 -- Msuseni's experience as a blogger and collaborator with other PR firms led her to envision a distinct approach. "Fueled by this vision," she says, "I launched Amplified PR, an agency dedicated to crafting positive brand reputations and fostering brand communities."

Running Amplified PR for over five years has been a rollercoaster ride for Msuseni. "It's been a journey of ebb and flow," she reflects, "It has its ups and downs, the losses are horrendous and the wins are at an all-time high." Bootstrapping the business has presented challenges, particularly in securing funding.

However, the rewards of entrepreneurship - location independence and time freedom - are significant for Msuseni. "These were two factors I was seeking...