South Africa, Feb. 6 -- Brands that work hard to make the ways consumers experience their product memorable will more than likely end up with both brand loyalty and more market share. Dooshima Sen, senior client executive at Isobar Nigeria, shares two examples.

Say goodbye to customer service and hello to customer experiences! A crowded global business environment means that the brands that stand out are the ones that create value-added experiences for both potential and existing consumers.

With the evolution of customer experience innovations, brands are coming up with ways to make interactions with their products or services simple, memorable and stress-free.

They do this because experiences are a strong emotive driver for consumer c...