South Africa, Aug. 31 -- Jellyfish, a leading digital partner to South African and international brands, stresses the importance of using and understanding your digital brand IQ through the use of accurate data analysis and comparison.

"It's more important than ever for marketers to understand how fluctuations and shifts in consumer behaviour affect one's brand position in the digital marketplace," explains Alex Davies, VP of Jellyfish Analytics. "For instance, do you know how your direct competitors have fared through Covid-19, or how your position has changed in relation to them and the wider market? What key metrics should you be looking at to get an objective view? Using the Jellyfish IQ, we can answer these pertinent questions."

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