Does creativity work?
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South Africa, Dec. 4 -- Is 'creativity' a buzzword or a real marketing commodity? We posed some 'creative' questions to three top heavyweights - all of whom are speakers at the Nedbank IMC 2020 happening at the Galleria in Sandton on 19 March, next year.
Pepe Marais, Nedbank IMC 2020 Master of Ceremonies and Group CCO of Joe Public United, believes that creativity is simply the ability to think. "It's the ability to think beyond our societal restrictions. Creating new ways and means in which to take the world forward and the ability to think conversely to the norm."
Alistair King, co-founder and CCO of the King James Group, adds that creativity is the simple reminder that we are not robots or drones. "Creativity mean...
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