South Africa, July 2 -- Technology businesses that can increase customer retention and decrease churn will significantly increase their profit margins.

According to research conducted by OutboundEngine, increasing customer retention by 5% can increase profits between 25% and 95%. The problem is that many businesses do not have an adequate view of their data to know who of their customers are happy, who is dissatisfied, and who is already in discussions with a competitor brand.

"This problem is magnified for technology businesses who rely largely on subscription-based models," says Matt Brown, founder and CEO of Digital Kungfu, a niche lead generation business for technology companies.

"We work exclusively with technology businesses and...