South Africa, June 26 -- Italian clothing brand Diesel has launched Hyperoom, a 360-degree digital sales platform and exhibition space designed to create "immersive and emotional engagements" with fashion buyers and vendors browsing collections online.

The Hyperoom was conceived and developed by Diesel parent company OTB with the support of Accenture. OTB believes the project will help set a new standard for the digitalisation of the fashion industry.

To minimise the fact that exchanges will now occur in a non-physical space, the order-taking process has been ultra-streamlined. Every brand of OTB will exist within Hyperoom, retaining its own style, personality and values through a customised section of the platform.

Diesel aimed to kee...