, Feb. 2 -- "The Omo future markets team believe that we have found a partner that is just as committed to pushing the boundaries of creative effectiveness as we are. We aspire to make Omo a brand that resonates equally with young and older consumers across the continent. We will make the brand unmissable in culture. We believe there is no better partner on this journey of growth than Dentsu," said marketing director, Elizabeth Mokwena

Dentsu Creative's chief creative officer, Nkanyezi Masango said: "OMO is an iconic brand that transcends cultural boundaries. We are thrilled to partner with the Unilever team and collectively build on OMO's category-breaking legacy".

Dentsu South Africa's chief executive officer, Roxana Ravjee commented:...