South Africa, April 15 -- Africa is currently the world's second-fastest growing region in terms of economic development and Gross Domestic Product (GDP), according to the World Bank, meaning that there is endless potential and opportunity for organisations to grow and transform on the continent.

At the same time, the modern customer is increasingly relying on digital channels to engage with businesses in this fast-growing market, and these need to ensure that they are communicating effectively with the connected consumer to ensure an enhanced customer experience (CX) by engaging faster and via customers' channels of choice.

At present, four to six countries are leaders in this space, including South Africa, Kenya, Nigeria and Egypt. Ho...