South Africa, Jan. 20 -- Warc has revealed that 84% of respondents to Warc's Marketers Toolkit survey said conscious consumerism and sustainability would have a significant or some impact on marketing strategies in 2020.

Climate change became the climate crisis in 2019. The work of campaigners such as Greta Thunberg, and the Extinction Rebellion movement in the UK, has dovetailed with growing consumer concern about issues such as plastics. The result is a growing pressure on brands to act on behalf of the environment.

The Greta effect is the topic of the societal chapter of Warc's Marketer's Toolkit 2020, an annual report that assesses the influences on marketing strategies for the year ahead.

84% of respondents to the Marketer's Toolk...