South Africa, May 21 -- When true irreverance makes for unshakable relevance

Witty brand communication that consistently attacks the comfort of the same-old-same-old, is a hallmark of an Irreverent Maverick.

Think of a brand that's been making South Africans laugh for over two decades. Chances are, many will answer 'Nandos'. Yes, this is a great example of an Irreverent Maverick, but there's another exemplar worth highlighting.

Savanna Premium Cider has been keeping us engaged and entertained for twenty years with provocations that challenge the traditional category cues.

The nationwide response to the Covid-19 pandemic that includes a ban on all sales of non-essential goods, including alcohol, is having a major impact on the liquor i...