South Africa, March 6 -- It is now a well-established fact that Castle Lite is the coolest brand around and if there was ever any doubt, the past two weeks have proven it. It is in the brand's ice-cold DNA to be innovative in the way that it does things; to stay ahead of the game and keep doing the coolest stuff from any brand in Africa. And as Africa's biggest premium beer brand, Castle Lite had to launch the 10th year edition of Castle Lite Unlocks in an epic way.

Two weeks ago, the brand set out an extraordinary digital campaign to announce Castle Lite Unlocks 2020, its unique Early Bird ticket system and of course, to reveal the 2020 international headliner - Cardi B. The brand did the unthinkable when it asked its consumers to purch...