Burger King celebrates all of SA's Phillip de Wets
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South Africa, Feb. 26 -- Cheeky creative campaign demonstrates burger chain's long-term commitment to SA
In a cheeky demonstration of its long-term commitment to South Africa, leading burger chain, Burger King has announced that all customers named Phillip (or Philip, or even Phillipa) de Wet, will receive a lifetime voucher for one free Whopper - to be redeemed at any time, in any existing or future national store.
The campaign is in response to a seemingly negative article questioning the future of the brand locally, following the announced acquisition of Burger King South Africa by Africa-focused private equity firm, Emerging Capital Partners (ECP).
"While many brands may see these types of articles as reputational risk, we see them...
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