South Africa, Feb. 26 -- Cheeky creative campaign demonstrates burger chain's long-term commitment to SA

In a cheeky demonstration of its long-term commitment to South Africa, leading burger chain, Burger King has announced that all customers named Phillip (or Philip, or even Phillipa) de Wet, will receive a lifetime voucher for one free Whopper - to be redeemed at any time, in any existing or future national store.

The campaign is in response to a seemingly negative article questioning the future of the brand locally, following the announced acquisition of Burger King South Africa by Africa-focused private equity firm, Emerging Capital Partners (ECP).

"While many brands may see these types of articles as reputational risk, we see them...