Building a brand during times of crises
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South Africa, May 20 -- In today's highly challenging times, organisations across the board are searching for ways to streamline business operations, lower costs, and effectively do more with a lot less. Many companies are looking to cut cost in order to survive, and too often, marketing and brand awareness are the casualties.
However, this isn't advisable. Marketing during times of crisis, helps brands re-evaluate how they can service their customers as well as find innovative ways to keep their doors open.
This is the time for brands to stand out, to make themselves more memorable and build loyalty through small, human-centric engagements. How you interact with your customers now, will set the tone of your relationship with them for y...
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