South Africa, July 3 -- Brave Group is thrilled to announce its appointment as the principal advertising and creativity agency for two leading Arena Holdings dailies, The Sowetan and Business Day.

The appointment of the independent agency was confirmed following a rigorous pitch process, which included winning strategy, insightful creativity and intuitive project management as defining pillars to winning the two new businesses. The partnership will commence in July, with Arena Holdings already onboarded into the Brave Group business.

Speaking on the new partnership, Karabo Songo, group CEO - Brave Group, says the new relationship between Arena Holdings and Brave Group presents the agency with the opportunity to change hearts and minds a...