South Africa, June 29 -- This July #BizUnity Month will replace the former Mandela Month but, still, retain the same objectives - focusing on companies standing together for good! This is a prime opportunity for a sponsor to be seen to be standing up and together for SA business.

Sticking together, in familiar circles, is a natural instinct. Especially in times of danger or uncertainty; there's safety in numbers. Herds, hives and communities provide 'herd immunity' or 'herd protection' against threats.

Economic herd immunity

At a recent Kantar webinar, commenting on how companies might respond to current pandemic crises, Lynn Gordon shared the insight that "One of the most important things brands can do now is to provide signals of saf...