, March 12 -- The campaign launched recently across Audi South Africa's digital media channels, including Facebook and LinkedIn.

"The campaign sets itself apart by using AI-generated content to help envision the special edition owners' world. From intricate details such as black grilles, sleek chrome accents to stunning matrix LED headlights, every aspect of the campaign was crafted with AI, with only a few vehicle shots being the exception," says Audi SA.

8 Mar 2024

"Audi's vision has always been to push the boundaries of technology and innovation in the automotive industry," says Riaan van Wyk, Ogilvy's head of creative. "With this campaign, we have embarked on a journey to explore the intersection of creativity and AI."

"Employing ...