, Feb. 16 -- The rigorous judging process includes two rounds of evaluation from a jury of senior industry executives focused on identifying the industry's most effective work. Each round sees a jury of senior industry professionals from a variety of marketing disciplines evaluating entries based on proof that commercial communication was key to the success of the campaign.

The 2024 jury will furthermore select one case as the most effective of the year and awarded the 2024 'Grand Effie'. The Grand Effie winning case not only demonstrates its capability to be effective but also displays a revolutionary breakthrough within the industry

"Effie South Africa requires the collaboration of industry experts whose knowledge and experience are i...