South Africa, May 15 -- The shape of the new normal is upon us and customer experience is amongst the trends being accelerated by the current pandemic crisis. Research shows that for every dollar invested in improving the customer experience, businesses generated three dollars in return, and 11% increase in revenue. More and more companies compete primarily through customer experience.

How does organisations and their brands leverage technology and data to deliver an enhanced customer centric experience to their consumers in a locked-down economy?

Join Amasa Virtual Ignite Forum as we host Dr Sibongile Vilakazi - Customer Experience Consultant from Kantar as she shares with us some of the key trending highlights in the customer experien...