South Africa, April 16 -- South African political parties are now properly in campaign mode as we move towards the 8th of May 2019, the date of the 2019 general elections. As our democracy has grown, this is no longer simply a choice between the parties based (let's be honest) mostly on race.
How can we use the science of marketing to understand and connect to actual human motivations? Political parties need to understand the needs, fears, hopes and aspirations of what has become a more diverse South African people.
In this article, you will be presented with some new research into the South African population. It is based on a sample size of more than 15,000 people answering 8,000 questions across hundreds of categories, thousands of bra...