South Africa, July 1 -- What the Covid-19 pandemic and subsequent lockdown has highlighted is the need for businesses to transform digitally. Ironically, BMi Research had embarked on a journey of organisational redesign prior to the onset of the pandemic in order to better position the business for its next phase of growth, which forms part of our 2025 strategy.

From the outset our intention was to adapt to a more forward-looking approach; one which repositioned the business to be more digitally focused in order to enable more online activities while at the same time focusing to a greater extent on above the line activities.

Restructuring the business necessitated relooking who we are. To this end we amended our positioning statement to...